YAHOO SPORTS

For over two decades, Rivals has provided nonstop coverage and experiences for the top football and basketball prospects in the nation, and now it is reimagined for the next generation.

The Rivals platform, powered by Yahoo Sports, is bringing athletes and fans to the forefront, building a shared connection through an identity that reflects the grit, hustle, and intensity of competition.

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‘Rivals’ Brand System

Perimeter Studios tapped me to help with the Brand Strategy, Creative Direction, and Identity Design of the new Rivals brand system. Role: Brand Strategist & Copywriter