HELLY HANSEN

“There is no such thing as bad weather, only bad clothes.”

Created in 1877 by Norwegian sea captain Helly Juell Hansen, HH has been making professional grade gear to help people stay and feel alive for over 140 years.

Warren Miller: Face of Winter

One of the most epic partners that I’ve had the privilege of working with is the legendary Warren Miller franchise. In this particular film called “Face of Winter” I travelled to Red Mountain, BC for a 10-day production about this little known, but incredible ski town.

I worked with pro skiers Dennis Risvoll, Kaylin Richardson and Simon Hillis to produce a 10-minute Helly Hansen branded segment for the feature film along with 2018 Fall/Winter catalogue material, social media content, and athlete blogs. Role: Brand Consultant.

Spring/Summer '19 Product Shoot

You owe it to yourself at some point in your life to backpack on the Olympic coast of Washington state. I teamed up with my ole’ pal Kaylin Richardson once again to showcase the new Spring/Summer ‘19 line for Helly Hansen.

Beginning with an arduous hike up to Lake Angeles in the Olympic mountain range and ending with a campfire on Shi Shi beach, I couldn’t have imagined a better location to shoot this athleisure collection aptly titled Fjord Til Fjell. Role: Creative Strategist & Photographer.

Spring/Summer '18 Product Shoot

When marketing professional-grade outdoor gear, I believe it is vital to walk the walk. The difference between real performance, and a photo shoot could cost someone dearly in the mountains.

In collaboration with professional skier and two-time Olympian Kaylin Richardson, came a particularly rewarding shoot. All in all, we traversed 35+ miles gaining 10,000+ ft elevation over 4 days in multiple locations around the Central Cascades of Washington to showcase the versatility of the Helly Hansen SS18 Mountain Collection. Role: Creative Strategist & Photographer.

Shakedown Sail with 59 North

Andy Schell & Mia Karlsson come from different corners of the world, but share a passion for exploring it under sail and sharing it with others. As 59 North, they lead offshore sailing expeditions worldwide in their boats Isbjorn, a classic Swan 48, and Ice Bear, a German Frers Swan 59.

Their adventures take them across 10,000 ocean miles per year, sailing as far south as the Caribbean and as far north as Svalbard.

With a newly refitted Isbjorn, I joined Andy and Mia in Henån and sailed 70 miles with them up the west coast of Sweden to Strömstad. This trip had two objectives - give Isbjorn a proper shakedown before the 2018 season, and generate visual assets for the new HH Spring/Summer 19' product line. Role: Creative Strategist & Photographer.

The NOOD Regattas

Welcome to the largest regatta series in North America. As title sponsor, Helly Hansen supports a crew of local high-schoolers in each of the five cities of the regatta. The "Junior Crew" gets a chance to compete in the regatta alongside the pros. At each of these stops, it is my pleasure to work with these young athletes to create assets for use on web and social media. Role: Creative Strategist & Photographer.

NOOD Regatta Stop Motion Promo

Each NOOD Regatta brings its own set of weather and challenges. Thus, the gear sold onsite is tailored for that specific location. As is the promotion of that gear! Here's a look at an Instagram ad I made for NOOD Annapolis. Role: Creative Strategist & Videographer.